Why I Left The Media Industry After 10 Years

Since I was 15, I have wanted to become a journalist. Now, I say farewell to journalism, the industry that provided great experiences but also a lot of frustration.

Why I Left The Media Industry After 10 Years


For years, if anyone asked me whether I could picture myself doing anything other than journalism, I categorically denied it.

Despite knowing that the media industry was a stressful environment undergoing a disruptive change, I still was intrigued by this industry in disruptive change. I wanted to become a part of that change and help shape the future of journalism.

However, after about a decade, I had enough. And although I had incredible opportunities, unforgettable moments, and great colleagues in every single company I worked for, the following post focuses on the negative that drove me out of the industry.

It's a highly subjective, personal, and biased account. Maybe a small reckoning.

Part I: Exciting Beginnings

My career as a journalist began as classic as possible. Never knowing what I should become, I signed up as a reporter for the school's newspaper because I had always had a passion for writing and storytelling. Then, it suddenly dawned on me that journalism is an actual job. I've found my calling.

But I was a lazy teenager and dropped out of school, starting an apprenticeship in 2009. Nevertheless, I had my goal and was eager to get a foot in the door. I started writing short band biographies for a concert photographer and freelanced for some webzines and a local paper. In 2010, I founded my magazine, Negative White, together with my brother, who had just bought his first camera.

These early years were shaped by curiosity, the excitement of the unknown, many mistakes and learning by doing. Most of the time, I didn't know what I was doing. But I had fun and could follow my passion. My magazine grew an audience and other volunteers. Two years in, I even had the opportunity to interview Sir Paul McCartney.

I became a member of the young media association, now called Junge Journalistinnen und Journalisten Schweiz (JJS), and began to grow my network. In 2013, I started studying journalism and communication. As part of the curriculum, I gained my first experience in editorial offices at the Swiss national broadcaster SRF and a local paper.

Part II: First Cracks

The internship at SRF was a wild ride with a committed team. I was never really interested in television, but I learned to love video content. And although I would stay at the news bulletin 10vor10 at the desk, the first cracks in my journalism dream started to show.

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